Good marketing plans are built with sound strategy. Good strategy is built from a successful discovery methodology which is defined as knowing the behaviors and emotional drivers of your targeted audience. Strategy is the catalysts for targeted and deliberate tactics, reaching your targeted audience within the most advantageous mediums. All marketing initiatives should have measurement protocols in place to validate the strategy and gauge the success. An effective sustainment process should be a part of all marketing and branding plans to ensure continued successful outcomes.
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