Branding
According to the American Marketing Association, a brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers. How an organization differentiates and builds their brand is a very methodical and strategic process which should never be discarded.
ETHOS has worked with several familiar and award-winning brands and has created a very deliberate process to build new brands, as well as resurrecting dated brands. Key Takeaways:
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